Using Grupthink
Grupthink makes group discussion more engaging, social, and productive, and that makes Grupthink perfect for a number of applications:Get feedback for your product or web site
Create a topic like "How can we improve our product?" and embed the Grupthink Feedback Tab to the side of your web pages.
Events feedback & planning
Running an event? Ask participants to help plan and vote on event ideas, locations and more. Then, capture their feedback after the event is over.
Live panels: Question submission
Conducting a live panel or presentation? Invite attendees to submit and vote on questions for your presenters!
Add discussion to your existing web site
Add another level of engagement to your existing web property. Comments are great, but they suffer from the same problems of forums. You can use topic widgets (embedded topics) to ask compelling and focused questions related to articles.
Consumer research: Online focus groups
Grupthink offers sophisticated tools to make your online focus groups easy to set up, manage, and interpret.
Contests
If you are conducting a contest involving user-submitted entries (eg, photo contest) Grupthink can be the perfect platform. You can allow everyone to vote, or restrict it to your hand-picked group of judges.
General Purpose
Instead of surveys & polls
Surveys are great at many things, but if you want to create more transparency, allow for conversations to arise, and ask open-ended questions, a Grupthink topic can be a more effective choice. Better still, Grupthink-powered question only need to be asked once.
Alongside or instead of a forum
Forums are wonderful platforms for capturing conversations, but the insights can easily get buried under layers of noise, repetition. They also tend to favor members with "loudest" voices. Finding consensus in forums can be a full time job. In fact, that's one of the primary jobs of professional community managers. Grupthink conversations overcome the chaos and make consensus easy for everyone to see. Grupthink topics also give everyone an equal voice, while still allowing free-form conversations to arise under the surface.
Online focus groups...
Once upon a time, focus groups (and even online focus groups) were only affordable by companies with large research budgets. Grupthink is a fast and affordable alternative to traditional focus groups and offers some compelling advantages:
- Panels and topics can be set up in minutes
- Respondents can come from anywhere with an internet connection
- Discussion and responses can be accepted continuously and indefinitely
- Overall cost can be a $dollars per project instead of $thousands per project.
